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Where you shop matters. With the pandemic taking over the world, it is more important than ever to support local, small businesses.

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As if nailing a solid cat-eye isn’t hard enough. Part of our awesome individuality is that not only are our fashion styles, hair types and personalities different – but so are our eye shapes. If you’d like to learn the ropes to accentuating your own eye shape using the magic of makeup, then read on!

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Look out! The makeup trend bandwagon is on its way and you’re coming aboard. 2020 may have been a whole mess with everything else – but like many of us, experimenting with makeup can be an easy escape and productive use of time to try new things. Here’s our top five makeup trends for you to embark on your next journey and explore brilliant creative horizons in your own home.

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We all want ways to make our life simpler and our beauty routines easier. Here are some tried and true beauty hacks that aren’t overly dangerous (like melting the tip of eyeliner to make it smudge better?), and also super convenient!

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Magnetic Makeup: A perfect blend of innovation and convenience that's changing the makeup game. Find out why this isn't just a trend, and why it's becoming ever-so popular and talked about.

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